Tag : Design

Written on Nov, 03, 2015 by in | Leave a comment

Digital Showrooms are big business now – Tommy Hilfiger and Neiman Marcus have started installing them into select stores to gain insight into consumer appetite. Audi launched a successful digital showroom in London. A heightened digital customer experience that saves on floor-plan because stock is virtually presented has clear business benefits. It works for specific use cases such as a …

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Written on Oct, 27, 2015 by in | Leave a comment

Retailers have long held for a dream of a connected experience – the idea that you can create a tether between your brand and customers. But technology has never been quite at that point to achieve this vision. Until now. Several factors have combined to now fulfill the tethered brand. The cloud: The cloud has finally reached its original promise …

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Written on Oct, 20, 2015 by in | Leave a comment

You may have heard recently about LinkedIn being ordered in court to pay $13m in damages as a result of its bad user experience which forces, or tricks, its newly signed users to spamming their contacts without their knowledge. The figure comes from 10 dollars in damages charged to every user. If this had been proved to cause mental anguish, …

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Written on Oct, 07, 2015 by in | Leave a comment

As many of you know, Insight recently invested heavily in BlueMetal (you can find the press release here). One of the core reasons cited by Insight’s president for investing in us was design, referring to several award-winning projects we had delivered (including EnerNOC). Our strategy and design team is proportionally small (approx 6% of BlueMetal’s workforce) but the impact the team …

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Written on Sep, 22, 2015 by in | Leave a comment
Screen Shot 2015-09-22 at 11.37.28 AM

Microsites or brochure sites are fast, simple, temporary marketing or product sites that are targeted towards a specific audience in order to generate interest, registration, or word of mouth marketing. They are the pop-up stands of websites. But before you get started on building one, ask yourself the following questions: The Message – is the purpose of building the site …

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Written on Sep, 15, 2015 by in | Leave a comment
Internet-of-Things-Nest-Thermostat

The Internet of Things is a hot topic right now, with it meaning many things to many people. From a design perspective, the IoT means creating a seamless smooth experience, where products don’t live in bubbles but as part of a connected framework that creates the customer journey. Simple (or binary) examples include Nest, Easybulb and the Apple Watch. More …

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Written on Sep, 08, 2015 by in | Leave a comment
hands

Many clients ask our design team about ways of inserting design into their product-based companies. Many companies tack on design rather than take a deeper look at how to leverage it. But this isn’t quite the right strategy, and this tactic is often used because they see their competitors doing it. Why do I need design as part of my company DNA? …

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Written on Sep, 02, 2015 by in | Leave a comment
roadblocks

The wireframe process has wrapped, and the team has gone through about 6 iterations taking in and editing all the small tweaks needed to move on to the visuals. The client has an existing Android application, so along the way, I’ve been taking cues from this version, all while sticking to the native constructs of the Windows 10 platform. Throughout …

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Written on Aug, 22, 2015 by in | Leave a comment
Deviation

With data aggregation becoming easier and faster, professionals have to be able to make decisions rapidly. Problems arise in the analysis and display of data, where some insights can be missed. When visualizing your data, three things should be considered: Less is more: Often the instinct is that once we’ve gathered all the data, it’s important to show ALL of it. …

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Written on Aug, 17, 2015 by in | Leave a comment
image_offering2

Intranets have evolved beyond the need for document repositories we saw in the 2000s. The Intranet has become what it always conspired to be – a true work tool employees can use to be more effective and drive greater results for an enterprise. But most attempts at portals, whether it’s used as a source of communication, or a brand resource …

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