Tag : Brand

Written on Sep, 22, 2015 by in | Leave a comment

Microsites or brochure sites are fast, simple, temporary marketing or product sites that are targeted towards a specific audience in order to generate interest, registration, or word of mouth marketing. They are the pop-up stands of websites. But before you get started on building one, ask yourself the following questions: The Message – is the purpose of building the site …

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Written on Mar, 16, 2015 by in | Leave a comment

As part of a continuing series, we’re going to take a look at the identity process – starting through the lens of our own re-branding, moving from this:   to this: We’ll begin by talking about color. In the identity work this is normally in the middle of the process but is a critical and, in this case, conceptually central role. For …

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Written on Jul, 11, 2014 by in | Leave a comment

In our final post on this three part series, we will look at how to choose a mobile strategy wisely to deliver on your unique brand as quickly as possible. If we take a look at Windows 8, iOS6 an Android, they have unique user interfaces, brands, and gestures. This means that for one OS, your design is easy to …

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Written on Jun, 21, 2014 by in | Leave a comment

In our second post, we will discuss, with a concrete example, how one brand can maintain its values when applying to a digital experience that may not be within their purview. A good example is a travel brand. Let’s take the website hipmunk.com Hipmunk states that it is ‘The fastest, easiest way to plan travel’ and its user experience certainly …

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Written on Apr, 07, 2014 by in | Leave a comment

In the first of our three part series, we will be talking about Brand, understanding how it works, and how to secure its consistency for the future. So you and a friend are in a heated debate about whether Apple is better than Microsoft or if Google is the frontrunner that will beat them all in a race to take …

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