In Part 4 of this series, we are going to focus on the Reach Aspect of the Experience Pillar.

As a reminder, the Modern Application Experience Pillar focuses on ensuring a great user experience.

Reach Aspect

Traditional applications have a single user interface targeting a single audience.

Modern applications enable a multi-device, multi-cultural experiences.

Traditionally, employees worked at a desktop in a cubicle with applications developed only in US-English.  At best, the employee would be given a company BlackBerry to check email and make phone calls while away from the office.

The expectation has been flipped by consumers who are blurring the lines between personal and enterprise hardware.  Instead of asking the company to provide a mobile device, employees are asking to use their devices on the company’s network to access corporate information.

They expect the company’s applications to have a user experience that’s compatible with applications that they use on their mobile devices.  It’s not enough to just ensure that a website will run on a mobile device; it must function consistently with the way that other applications work on that platform.  The application should have a mobile-optimized website or must be available as a native application.

Increasingly, companies must provide consistent user experiences for cross-cultural employees and customers in the ever-widening global economy.  The application must be able to address the geographic and cultural needs of employees and customers around the world.

Successful IT Organizations are enabling multi-device, multi-cultural experiences for both employees and customers to ensure that they can access the information they need, when and where they need it.

Join us next week for the next of the business drivers – Cohesion.